Research media contacts.
Use the journalist database to identify relevant contacts for a client's industry and announcement. Prioritise the fit of the story over the size of the list.
For PR & digital agencies
Client announcements.
Agency-ready PR tools.
Research media contacts, draft releases with AI and manage journalist relationships for client campaigns. Add press release distribution and AI visibility tracking to your PR and digital marketing work.
For PR agencies, digital agencies and independent consultants.
A practical client workflow
Research, prepare
and publish client news.
Use the toolkit for campaign preparation and media relationships. Agree distribution and reporting requirements for each announcement.
Prepare the campaign.
Develop the release and pitch with AI-assisted writing. Manage media relationships in the CRM and publish company news in a media room.
Distribute and assess.
Compare distribution packages for the client announcement. Use AI visibility tracking to inform the client's broader brand visibility work.
Match the work to the brief
Three client needs.
One PR workflow.
A product launch, a media outreach campaign and an AI visibility brief need different deliverables. Define the goal before choosing the tools or distribution package.
Compare distribution packagesProduct launches and company news
Prepare the announcement, collect client approvals and agree the release date and distribution market.
Media relations
Identify relevant journalists, personalise the pitch and keep relationship context in the CRM.
AI visibility campaigns
Track how the client appears in AI answers. Use those observations to prioritise accurate content and relevant third-party coverage.
Agency distribution enquiries
Confirm the deliverables
before you quote a client.
Tell us the target markets, release frequency, timing and client reporting requirements. We'll discuss the proposed package scope, including any requirements for branded reports or reseller use.
Discuss your agency requirementsPress AI FAQs
Distribution and toolkit questions.
Can I use Press AI for client campaigns?
Yes. The journalist database, CRM, AI-assisted writing, media rooms and AI visibility tracking support PR work for brands and agencies. Contact us for access details and the scope needed for your clients.
Are white-label reports and reseller terms included?
White-label reporting and reseller terms have not been confirmed for the launch distribution packages. Include these requirements in your enquiry so they can be agreed before a client order.
Does distribution replace journalist outreach?
No. Distribution publishes a company announcement through a network. Targeted outreach asks a journalist to independently cover the story. Plan and measure them separately.
Press release distribution
Planning PR for a client?
Tell us the announcement, release date, target markets and reporting requirements.