Write a press release.
Plan the launch.
Use the submission checklist, understand distribution versus earned coverage and coordinate your release with approvals and journalist outreach.
Seven practical guides for your next announcement.
Original guides for PR teams and agencies preparing company news.
Before you send: a press release checklist
Check your headline, announcement facts, quotes, company description and media contact before submission.
5 min read
Distribution and earned coverage: know the difference
Understand what a distributed release delivers and why journalist-written coverage is a separate outcome.
4 min read
Build a plan around your next announcement
Set a release date, collect approvals and coordinate distribution with journalist outreach and your newsroom.
5 min readBuild a media list from recent coverage
Research the articles, outlets and journalists that fit your announcement before you send a pitch.
6 min read
Plan an AI-assisted PR campaign
Connect your announcement brief, media research, AI drafts, newsroom and outreach follow-up in one working plan.
7 min read
Measure brand visibility in AI answers
Choose buyer questions, record answers and compare mentions, citations and recommendations without overstating the result.
6 min readUse press releases in your AI search strategy
Publish accurate company news, strengthen your newsroom and assess discovery alongside independent media and other sources.
6 min readCompare distribution for your prepared release.
Review the proposed packages, then discuss publication markets, timing and reporting.