Supply the announcement brief
Include what changed, when it happens, who it affects, supporting evidence and an approved spokesperson quote.
AI writing
Draft the release.
Personalise the pitch.
Use AI to turn your announcement brief into a press release and an outreach draft. Keep your team in control of the facts, angle and final approval.
For in-house PR teams, PR agencies and digital agencies.
What you can do
Start with a draft you can work with.
Give Press AI the news, company context and supporting facts. Use AI writing to create a first draft, then edit it for accuracy and adapt the pitch to the journalist you want to contact.
Review the press release
Check the headline, opening paragraph, names, dates and claims. Replace invented details and remove adjectives that do not help explain the news.
Adapt the pitch
Explain why this announcement fits the recipient’s beat. Keep the subject line specific and the email short, with a link to the release and a reachable media contact.
Built for your PR workflow
AI press release & pitch writing, with a clear next step.
For product launches, company milestones, partnerships and expert commentary that need a clear first draft.
Ask for a walkthrough using your announcement brief. See how AI writing supports your release and pitch preparation.
Discuss your requirementsThe AI PR toolkit
Connect research, writing and measurement.
Journalists & publishers
Media database
Research journalists and media outlets before you pitch. Build a shortlist around the topics they cover and the audience you need to reach.
Media relationships
PR CRM
Keep media relationships organised in the Press AI CRM. Record who you contacted, what you discussed and the next action for your team.
Your company newsroom
Media rooms
Bring company news and media assets together in a Press AI media room. Help journalists understand your business and find the right contact.
Measure brand presence
AI visibility tracking
Track your brand’s presence in AI answers with Press AI. Use the results to identify missing context and focus your PR and content priorities.
AI PR toolkit
Find the PR tools your team needs.
Tell us about your brand, upcoming campaign and current workflow.