Define the topic
Write down the specific subject of your announcement, the market you serve and the people who should hear about it.
Journalists & publishers
Find the media contacts
your story needs.
Research journalists and media outlets before you pitch. Build a shortlist around the topics they cover and the audience you need to reach.
For in-house PR teams, PR agencies and digital agencies.
What you can do
Spend less time on irrelevant pitches.
A product launch, funding announcement and expert comment need different media lists. Use the Press AI media database to research potential contacts, then check their recent coverage before you approach them.
Research the outlet and journalist
Check what the publication covers and whether the journalist has recently written about your subject. A relevant article is more useful than a broad job title.
Build a targeted shortlist
Keep contacts relevant to this campaign. Record why each person is a fit so your pitch can reference their work.
Built for your PR workflow
Media database, with a clear next step.
For agencies managing client launches, PR teams researching a new market and founders preparing their first media pitch.
Bring your announcement and target market. We can show you how media research fits into the Press AI toolkit.
Discuss your requirementsThe AI PR toolkit
Connect research, writing and measurement.
AI writing
AI press release & pitch writing
Use AI to turn your announcement brief into a press release and an outreach draft. Keep your team in control of the facts, angle and final approval.
Media relationships
PR CRM
Keep media relationships organised in the Press AI CRM. Record who you contacted, what you discussed and the next action for your team.
Your company newsroom
Media rooms
Bring company news and media assets together in a Press AI media room. Help journalists understand your business and find the right contact.
Measure brand presence
AI visibility tracking
Track your brand’s presence in AI answers with Press AI. Use the results to identify missing context and focus your PR and content priorities.
AI PR toolkit
Find the PR tools your team needs.
Tell us about your brand, upcoming campaign and current workflow.