Choose relevant questions.
Use questions a buyer would ask about your category, location or company. For example: “Which project management tools suit construction teams?”
AI visibility tracking
How does AI
describe your brand?
Use AI visibility tracking to assess your brand's presence in AI answers. Identify the questions that matter to your buyers and use the findings to guide your PR and content priorities.
For brand visibility research and client campaign planning.
A practical AI visibility workflow
Ask buyer questions.
Assess the answers.
Start with a defined set of questions, then distinguish brand mentions, source citations and the accuracy of the answer.
Review brand presence.
Assess whether the answer mentions your company and how it describes your products or services. Identify outdated or inaccurate information.
Use the findings in your PR plan.
Prioritise factual company information, relevant media outreach and announcements that address the questions your audience asks.
PR for the age of AI
Give readers and AI systems
accurate brand information.
Your website, company announcements and independent media coverage contribute different information about your brand. Keep names, product descriptions and facts consistent across your public content.
Explore the AI PR toolkitCompany and product facts
State what you offer, who it serves and where it is available. Support important claims with evidence.
Public announcements
Publish specific news in a media room and through a suitable distribution package. Link readers to supporting information.
Relevant media relationships
Research journalists who cover your subject. Pitch news and expertise that give them a reason to report independently.
Measure the actual outcome
A publication link and an AI citation
are different results.
Publication links document where a release appears. An independent article documents earned coverage. A recorded AI answer documents what a system said for a particular question.
Track each outcome separately. Press release distribution does not guarantee an AI citation, search ranking or journalist-written story.
Ask about tracking access and reportingPress release distribution
Assess your brand's AI visibility.
Tell us your company, category and the buyer questions you want to investigate. We'll discuss tracking access and reporting requirements.