Prepare the contact record
Capture the outlet, relevant coverage and why the journalist is a fit for your campaign.
Keep media relationships organised in the Press AI CRM. Record who you contacted, what you discussed and the next action for your team.
A media contact is more than an email address. Keep the conversation attached to the relationship so the next pitch reflects what the journalist covers and what your team has already sent.
Capture the outlet, relevant coverage and why the journalist is a fit for your campaign.
Note the pitch, reply and any request for more information. Keep feedback useful for future outreach.
Decide who follows up and when. If the story is not a fit, record that context rather than repeating the same pitch.
For PR teams handing campaigns between colleagues and agencies managing relationships across client announcements.
Tell us how your team manages outreach today. Request a walkthrough of the Press AI CRM.
Discuss your requirementsResearch journalists and media outlets before you pitch. Build a shortlist around the topics they cover and the audience you need to reach.
Use AI to turn your announcement brief into a press release and an outreach draft. Keep your team in control of the facts, angle and final approval.
Bring company news and media assets together in a Press AI media room. Help journalists understand your business and find the right contact.
Track your brand’s presence in AI answers with Press AI. Use the results to identify missing context and focus your PR and content priorities.
Tell us about your brand, upcoming campaign and current workflow.