Measure brand presence

See how AI answers
describe your brand.

Track your brand’s presence in AI answers with Press AI. Use the results to identify missing context and focus your PR and content priorities.

For in-house PR teams, PR agencies and digital agencies.
Illustration of a public announcement as one of several discovery sources
What you can do

Measure the questions your customers ask.

Start with buyer questions that matter to your business. Review the answers and look for whether your brand appears, how it is described and which sources support the response.

01

Choose the buyer questions

Use the product category, use case and market your customers search for. Keep the wording consistent when comparing results.

02

Review brand presence

Record the answer, date and source context. A brand mention, a linked citation and a recommendation are different observations.

03

Turn findings into priorities

Identify inaccurate descriptions, missing company facts and relevant media topics. Repeat the assessment after your PR and content updates.

Built for your PR workflow

AI visibility tracking, with a clear next step.

For in-house teams reviewing brand discovery and agencies reporting on the AI visibility of client brands.

Share your website and the buyer questions you want to assess. Request an AI visibility tracking walkthrough.

Discuss your requirements
The AI PR toolkit

Connect research, writing and measurement.

AI PR toolkit

Find the PR tools your team needs.

Tell us about your brand, upcoming campaign and current workflow.

Request a toolkit walkthrough